I am recently noticing two models and artists being the attraction on the television and ads. One is Rukmini Vijayakumar and another is Divya Parameshwar. Rukmini has acted in tamil film பொம்மலாட்டம் (Bommalattam) and Divya has been appearing on various ads the recent being Hamaam. Rukmini is a classical dancer and also has a website. Divya's ads are very famous including the 3 Roses Ad, Kalamandir, Hamaam etc.